Your ideal client- They’re in your corner, rooting for you. When you launch a new product, they’re the first ones in line. In today’s digital world, getting lost in the crowd is expected. So how do you build your ideal client profile and target your tribe?
I could spew off a strategy but at the root of every marketing tip and trick is this: you have to speak to the right people. Shouting across every channel, to every individual isn’t going to get you anywhere. You’re bound to get lost in the noise.
Google Analytics’ Audience Insights
This is the audience-insight Mecca. Pretty much anything you’d like to know about your audience can be found in the ‘Audience’ tab in your analytics. From the device they use to the way they reached your site to how long they’re staying – it’s all there. If you’re already getting overwhelmed, check out this video from Google, specifically for beginners. And if you’d like a more in-depth tutorial, check out Google Analytics Academy.
Amazing Blog Post Content
Take a deep dive into your blog posts. Which ones are receiving the most shares and comments? What is the topic? What are the images like? What style of writing are you using? All these characteristics will help you further identify who your audience is and what they like.
Social Media Analytics
Facebook, Instagram and Twitter all provide a great overview of basic audience demographic information like age, gender and location. They also provide information on when your audience is most active on the platform, which is great for finding your optimal posting times. I would also pull which posts are receiving the most likes, comments, shares, DMs, etc. Not just the actual blog post but also the photo and the captions that you’re including along with it. This will help you determine stylistically what your audience is drawn to as well as the writing style that resonates with them – is it question form, more motivational, simple statements, etc.?
Newsletter Analytics
I’m going to assume you have an email list and if you don’t stop what you’re doing right now and start one. Then in a few months, come back to this section ? Take a look at the last six months of email newsletters you’ve sent out. Which subject lines elicited the highest open rates? Which blog posts spurred the most click-throughs? Your email subscribers are your most important customers, regardless of if they’ve made a purchase. If you can narrow down what makes them happy, you’re naturally going to attract more folks like them.
Client History
It seems like a no-brainer but think about the previous clients you’ve had a chance to work with. Write down each clients’ top five characteristics; that could be company size, industry, personality type, business type or age (person or company). This will give you an idea of who was attracted to you and whether or not you’re already attracting the right people.
